Driving corporate and community fundraising through creative branded assets
Coolmine's Solstice Swim is a fundraiser that we created to encourage community and corporate fundraising.
This festive sea swim took place on 21st December and celebrated “Brighter Days Ahead”. This is an important message for anyone who has overcome addiction and made it through to brighter days. We created corporate sponsorship materials and a website page to encourage participation. This page included event information, links to registration and a comprehensive FAQ section. We also produced additional resources to drive fundraising: "how to" guides for creating crowdfunding pages and promotional assets. |
As a vital opportunity for brand awareness, branding was a key part of this campaign. We created a logo and branded materials for all participants
This fundraising event was promoted across social media. In a goal to reach the sea swimming communities we created enticing sea swimming Instagram Reels. These reels could then be easily shared by influencers who are fond of a dip, companies whose target market are swimmers and also outdoor enthusiast groups and communities. |
In order to keep everyone prepared and safe we shared informative graphics ahead of the event.
We also purpose built a section on our website page with downloadable assets for our participants to use. These "social media packs" included a range of images in formats to suit each platform, sample Whatsapp messages and sample tweets. |