Find Your Tribe
This print collection is a contemporary reinvention of popular tribal patterns, created out of rotated urban city skylines. The styles are young, fresh takes on classics. The colours are up to date, and are easy to wear with the Irish colouring. The prints easily mix with each other and the placement prints allow all the colours highlight each other and harmonise. The Find your Tribe tagline encourages the customer to be herself, and surround herself with people who appreciate this. The tagline could potentially launch a media campaign raising awareness of self esteem issues among the age range of the young target customer. The styles, colours and prints all allow for a prospective older customer. The garments are comfortable and flattering for any age or body shape. The colours are youthful without being childish.
Find Your Tribe
Development Notebook: