Raising funds through engaging social media to connect people in the toughest times
Comfort4Covid is an Irish start up charity helping to connect vulnerable people isolated from their families, in hospitals and nursing homes around Ireland, by providing them with digital tablets.
Comfort4covid approached the advisors in the MSc in Marketing Practice to work as social media managers for their upcoming campaigns. As well as completing the daily social media tasks we have developed new visual graphics, worked with the team to create and implement new fundraising campaigns and improved PR outreach through onboarding corporate sponsors and media contacts. |
The #10for10challenge was a social media challenge run as a fundraising campaign. The event was run on an ongoing basis and was supported by people all over the island of Ireland.
Upon initial analysis of the charity’s performance we noted that content with an emotional outreach to viewers had the biggest impact on social media platforms across the board. We created the campaign Like Nana Makes in order to connect with families around the country and encourage donations.
A fun, heartwarming 4-part “cook with me” YouTube series, ‘Like Nana Makes’ will feature a familiar Irish celebrity chef as they share their favourite recipe from their nana. As an interactive event, the community of viewers will be encouraged to share their own recreation of each chef's recipe. As a further engagement incentive, prizes will be awarded for the best recreation, as judged by the chefs and announced on their social channels. I created the character of “Nana” in order to attract attention on all social media platforms while creating consistent visual imagery across the campaign. Nana initiates a narrative to lead the target consumer through the campaign. |
The Thanks a Million campaign was a collaborative effort between comfort4covid, Hairy Baby Clothing and Irish celebrity Amy Huberman. This campaign was driven through influencer marketing.