This case study explores the holistic marketing approach used by Innocent Drinks in order to create a memorable brand adored by both consumers and employees
Marketing Strategy: Whiteclaw
This group case study analyzes externally what the perceived vision, goals, priorities and blockers of Whiteclaw.
Topic of Interest: Sustainable Fashion
This topic of interest looks at the sustainable fashion industry and it's rapid growth in order to use it to create a framework for problem solving and idea creation.
Marketing Strategy Review: AirBnB
This case study analyzes AirBnB and the problems it has faced both in the beginning stages of the plan and more recently.
Monday Morning Meeting
This meeting includes the reporting of three current affairs in order to contemplate their potential impact on marketing, my chosen "ad of the week" and my chosen "marketing strategy of the week".
Book Review: Mr Tayto the Man Inside the Jacket
This review appraises the book as a marketing tactic itself as well as covering the marketing strategies discussed in the book.
Book Review: Pig Wrestling
This book review takes the reader through the problem solving framework used in the book "Pig Wrestling".
Current Affair: Parenthood in the Workplace
This case study documents the issues faced by parents in the workplace, with a focus on female politicians.