Using gamification to cut through the noise and encourage website traffic
A fun and interactive Christmas campaign, Coolmine Opens Doors was a virtual advent calendar full of music, good news, recipes and crafts. Corporate partners sponsored doors, and we promoted fundraising raffles and auctions through this campaign.
"Recovery from drug use opens doors to relationships, education, employment, safe housing and so much more. Coolmine’s advent calendar will give donors a virtual gift for every day of advent." There were a number of goals with this campaign:
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Our Virtual Easter Egg Hunt was created after a large website update.
New fundraising website sections were created, and in order to drive Coolmine supporters to this new information I created this interactive campaign. Viewers could access the first clue from our home page. Following the directions in each clue players would click on the hidden Easter Egg to access the next clue. The final Easter Egg gave the first ten winners the opportunity to get free entries to our Easter raffle. |